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Wedding Dresses, Bridal Shops, Birmingham, Wolverhampton, Cannock, Walsall

Welcome to Formal Elegance Bridal Boutique and congratulations on your engagement!

So you now need to find ‘the one’; for some brides that is an exciting time, for other a scary one but by coming to us we aim to make your visit an enjoyable experience.  Lots of laughs and giggles, sometimes a few tear but the chance to try on some exquisite wedding dresses.


Based in Cannock, Staffordshire we serve hundreds of bridals from the West and East Midlands, closer to home in Birmingham, Wolverhampton and Walsall, and further afield from London to Aberdeen. And because of our reputation we were nominated for the BEST BRIDAL RETAILER in the Wedding Idea's Magazine Awards.  


Your wedding gown needs to truly reflect your personality, so we take the time to get to know you and your wedding wishes. 


Renowned bridal designers such as Stella York, Phoenix Gowns and LouLou Bridal allow us to host a fabulous bridal collection, with the stunning Sorella Vita bridesmaid collection to compliment the look. And we believe we offer exceptional value for money with our bridal gowns ranging from £700 to £1600, and bridesmaids from £169 to £269 per gown.  BUT if you are on a budget or just like a good bargain, please do not feel disappointed as we have an all year round 'sale rail' and have quarterly  'sale days'.   


We pride ourselves on our customer service... but do not take our word as final, just look at our 'Real Brides Page' or our recommendations on our Facebook Page, and by liking of FB Page you get up-to-date information on events and offers.  So if you’re looking for wedding dresses in Wolverhampton, Birmingham, Cannock or Walsall, or further afield why not visit Formal Elegance in our stylish boutique and find the perfect gown you’ve always been looking for?


We hope our site inspires you to visit our very special boutique.


Formal Elegance Owner


Tia Wedding Dresses

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*** SALE SALE SALE *** We are holding a BRIDAL & BRIDESMAID sample sale! which will [...]

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'I nearly crashed the car looking at the dresses in your window', 'I loved a dress I saw in the window 3 weeks ago, it was white with sparkle...' does this sound familiar?

We often get asked by brides about dresses in our window, so every time we change the display we put it on our website. Click here for more information...